China Media Group (CMG) launched the broadcasting of premium TV and film programs in Phnom Penh, the capital of Cambodia on Sunday. Seven high-quality TV and film programs will be aired on Cambodia's mainstream media.

　　Shen Haixiong, deputy head of the Publicity Department of the Communist Party of China Central Committee and president of CMG, Khim Vuthy, director general of the National Television of Cambodia (TVK) and Khvay Atitya, director of Apsara TV delivered video addresses at the ceremony.

　　Shen said that under the guidance of the leaders of the two countries, China-Cambodia relations in the new era are striding towards a brighter future, adding that CMG and Cambodian media have jointly organized this premium TV and film programs – a positive measure to strengthen cultural exchanges between China and Cambodia and consolidate the public foundation of friendship between the two countries.

　　CMG is willing to take this event as an opportunity to carry out extensive cooperation with Cambodian media, continue to deepen cultural exchanges between China and Cambodia, so as to contribute greater efforts to advance the steady and long-term development of the "iron-clad" friendship between China and Cambodia, build the Cambodia-China community with a shared future in the new era, and promote global peace, stability, prosperity and development, Shen highlighted.

　　Cambodia and China are close neighbors in Asia – both developing countries with a long history of friendship. For a long time, the two countries have supported each other and maintained close exchanges in politics, economy and culture, said Khim Vuthy.

　　He believes the broadcast of the selected seven films and TV series will offer Cambodian audiences a valuable opportunity to gain deeper insight into the development of contemporary China and to experience the unique charm of Chinese culture more intuitively.

　　Cambodia and China have achieved fruitful results in film and television cooperation, said Khvay Atitya, adding that Apsara TV will air these premium programs.

　　He added that these programs will present a real, three-dimensional, and comprehensive view of China from a rich perspective, and promote mutual understanding between the two peoples.