The development history of film enterprises is almost parallel with that of film arts.

From George Mélies' Star-Film Company till Louies B Mayer's Metro-Goldwyn-Mayer Pictures, from Walter Disney's Disney Company till George Lucas' Industrial Light and Magic, from Sir Run Run Shaw's Shaw Brothers till Wang Zhongjun and Wang Zhonglei's Huayi Brothers…in any country of the world, the prosperity of film market is indispensible with the development of film enterprises. The film enterprises integrate resources, explore markets, promote innovation, foster talents, lead the fashion and become a sustainable source of film arts. In the Summit Forum of World-renowned Film Enterprises of 2nd Beijing International Film Festival (BIFF), entrepreneurs from top film industry of different countries had a wonderful discussion concerning film production and marketing strategy, how to raise the competitiveness of film enterprise and international cooperation of Chinese films.

Han Sanping ｜President of China Film Group Corporation

Ideology, Arts and Management in Film Planning

As film is a comprehensive art, it consists of artistic, industrial, hi-tech and commercial features. Only with all four features at hand can we produce a film of high quality. In my opinion, every film producer must focus attention onto those four features and make best of them in the film as much as possible.

Wang Zhongjun｜Chairman of Huayi Brothers Media Corporation

Win-win International Cooperation is Success

When foreign film companies discuss cooperation with us, they are mostly interested in the profit their coproduction will bring from China to them. However, when I ask them of the profit this film will bring from their own country to them, they can hardly give me an answer. As far as I can see, it is a very common long-standing mistaken concept in the international film cooperation.

James N. Gianopulos｜Chairman & CEO of Fox Filmed Entertainment

Careful Analysis of Target Audience Demand

Owing to distinct local cultural feature, some Chinese films, though with global ambition, failed to be accepted by international market. In my opinion, prior to investing for such kind of films, Chinese film enterprises must conduct a careful analysis of target audience’s cultural demand and try to cooperation with local film counterpart in order to reduce the risk. As we may know, a mature international film enterprise is supposed to make varied strategy in production, distribution and marketing in accordance with different target audiences. Only by mastering characteristics of each specified market can your production lead to a success.

Simon Philips｜President of Marvel Entertainment

Multiple Ways of Marketing Lead to Profit

Now not a single company is able to fulfill a combo production of a film. The huge cost of a blockbuster in production, distribution and marketing makes it necessary to involve more companies so as to gain profit from box office. To maximize the profit of a film, three ways of marketing, ie “Immersion”, “Inter-Media” and “Inter-Platform” must be combined.

Marc Missonnier ｜CEO of Fidélité Productions in France

Construct Commercial Relation Network of Your Own

An outstanding producer will care about the following three questions. First of all, how can you find the best film project and gain the utmost profit from it? Secondly, how can you realize a long-term development? Besides current development, you must lay emphasis on talent fostering and the company’s survival in the future. You must maintain a perfect interpersonal relationship with some talented artists instead of merely commercial cooperation. Lastly, how can you keep the risk under control? The best way is to cooperate with other enterprises so as to share the risk.