The annual Chinese film box office of 2012, ranking the second in the global box office, totaled 17.073 billion RMB with a 30.18% year-on-year rise according to 2012 Chinese Film Industry Report by the Film Bureau of the State Administration of Radio, Film and Television issued in January, 2013. Construction of Chinese urban digital cinemas keeps its speedy tendency in 2012 with 3,832 newly added screens, an average of 10.5 per day. The number of national screens soared from 1,845 in 2002 to 13,118 by the end of 2012, an obvious market rapid expanding in terms of its volume.

Meanwhile, domestic films reversed delightfully in the second half of 2012 according to the published data, for in the first half of 2012, the box office of imported films, totaled 5.267 billion RMB, is nearly twice as much as domestic ones added up to 2.805 billion RMB. However, in the second half of 2012, domestic films pulled themselves together and tried to narrow the box office gap, reaching 8.273 billion RMB and accounting for 48.46% of the total annual box office.

However the number of domestic films in 2012 over 200 million RMB box office is still limited to a few in comparison with those more competitive imported American films. Domestic films with mid-sized 50-200 million RMB box office, though relative more films in terms of proportion, are poles apart in quality and their reputations do not match their box offices. All these phenomena indicate that domestic film production lacks core creativity and there is a comparatively enormous upgrading space in film categorization and diversity. At the same time, the overall ability of domestic film production is still rather weak in market competition, brand building and need to accumulate its sustainable capability with rich content creation and striking vitality.