Virgin Band Tour of UK 4AD in China
Art Exchange VOL.03/2012|

   

Organized by Beijing Sounds Great Cultural Communication Co., Ltd, music fans in Beijing and Shanghai were finally privileged to appreciate the band performance from the most legendary music brand in UK—4AD. On August 26, one of the most dreamlike ballad bands—Mojave 3 stepped on the stage of Beijing MAKO Live House and dedicated a feast to those ballad fans in China. On that evening, the male singer Neil, along with the band presented over ten songs, classic songs mostly and gave several unplugged encores. Though it was a pity that the most expected song Mercy didn’t appear in the repertoire, Chinese music fans still had a wonderful time. On August 28, Mojave 3 staged another performance in Mao Live House in Shanghai. 

4AD is a renowned independent brand disc company in UK, and most of her bands are famous for somber, acid and aesthetic features. Both her music style and album cover design are always unique in aesthetic presentation. As the best-selling band in 4AD, Mojave 3 have numerous fans for its illusionary and aerial melody. Whether the pure and extravagant voice of female singer Rachel or the simple sound of male singer Neil between country style and ballad style, their sound is always fairly cozy and a bit sentimental. 

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